It has been said that there are only two things in the world - Love and Fear.
So could it be said that those rock stars, movie stars, and sportsmen and women who have sold their souls to the devil were motivated by fear?
(a) There is a fear of failure which motivates this kind of cheating.
The idea of a contract with Satan lends certainty to the transaction.
They seem to prefer this to the uncertainty of faith in God.
The uncertainty of the devil's existence they ignore.
They credulously accept reports of what has gone before.
But if they tell you to lie the chances are that they are lying to you in the first place.
(b) The major fear that motivates them, however, is the fear of God which caused them to turn away in the first place.
Believing the negative theology of the Churches (and internalizing it) they feel that they have been rejected by God and thus go to the opposition - the devil.
The fear of God, which is everywhere in the Churches, kick-starts Satanism and causes some people to prefer the devil.
So fear is intimately involved in the process and effects their decision to sell their souls both directly and indirectly.